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Languages 'help build trust' in trade, business relations

Published 28 June 2011 on Euractiv

Companies that learn the language of the countries they do business with will thrive in the future, making it easier to build trust relationships and helping them to understand how people think, according to Martin Hope, head of an EU project called 'Language Rich Europe'. He spoke to EurActiv in an interview.

A good language policy for business involves recruiting people who can speak more than one language and rewarding employees for taking language classes, said Hope, who is also director of the British Council's EU office in Brussels. Read more...