multilingual.com, June 30th 2022
Localization has become more indispensable than ever. Big business is increasingly reliant on globalization for growth, and there’s only one way to reach new markets: making the product accessible to new cultures and languages. Given localization’s increased importance, however, how can localization managers earn a seat at the strategy table and due recognition?
It’s no secret that localization is often isolated from the grander design of global business. That’s in spite of the substantial value consumers place on quality localization.